10 Reasons to Hire a Social Media Manager
1. Market: markets have become conversations between the company and the consumer. Aggressive advertising says goodbye, the client wants to talk, propose, debate and even complain, and we must be there to listen to them. It is a fundamental point to develop a good corporate image that will translate into new clients and sales.
2. Marketing: Social Media is more than just a Facebook account. Used in a professional manner and by developing a good marketing plan, we can put at our disposal a network of interconnected places where our potential client is waiting for us, ready to listen and talk. Effective, cordial communication that adds value to the consumer will bear fruit.
3. The numbers: Facebook has more than 1.5 billion users, YouTube: more than 1 billion users, Twitter: more than 500 million users. Are you sure you want to stay out of this huge market?
4. Advantages: Launching into the adventure of social networks without having professional knowledge can cause more problems than benefits. Which social network is the most suitable for our purpose? Where do we find our target? How do we communicate with him? How do we solve a crisis? Only a Community Manager can effectively answer these questions.
5. Crowdsourcing: under this anglicism there is a collaborative desire between companies and clients. Talk to them and listen to their opinions, they will help you make your product better and meet their needs. You’ve always wanted to know what your customers thought and what they wanted from you. Today you can know it.
6. Information is power: you must be informed of all the opinions, news and comments that are spread about you in cyberspace, as well as the market opportunities that appear at breakneck speed via the Internet. And a Social media manager knows how to do it.
7. New professional: Because it is neither a task of your marketing department, nor of your communications department, nor something that you should leave in the hands of an intern with Twitter and Facebook. If you want to be effective from the start, you must create an ad-hoc position for this new need of your company.
8. Competition: others are already doing it, and by the time your company decides to do it it may already be too late. Don’t miss the train.
9. Brand: being on social media will help the projection of your business in its sector of activity. A good community manager will make your company present on the Internet, talk, debate, propose and can even become a reference.
10. Strategy: progressively, companies realized that not everything was marketing and the communication department arrived. When they entered the Internet, they realized that they would be lost in the tidal wave of the Internet if they did not put a good SEO to work. Today it is the turn of the Social media manager or a Community Manager.
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