February 8, 2021

Do patients actually use social media?

First, let’s take a look at the numbers that don’t lie when it comes to online patient interaction. According to a study conducted in a survey of more than 1,000 American adults revealed:

· One-third of consumers now use social media sites for health-related activities;
· 40% of consumers have sought reviews of treatments, doctors and other patient experiences;
· 45% of consumers say information from social media sources would affect their decisions;
· 73% would welcome social media-based tools like making an appointment or asking a question

A separate survey from the National Research Corporation reported that more than 40% of respondents rely on social media for health information and almost all of those people (94%) turn to Facebook. Additionally, they found that Americans who use social media for health care are wealthy, and on average, 41 years old.

It is clear that social media is not a fleeting trend and patients find it to be a valuable resource for healthcare information and interaction. So now the real question is “what is the advantage for doctors?”

Three advantages of social media for doctors

1. Profitable marketing
While there are many advantages to social media, one of the main benefits is the ability to attract new patients. Social media acts as a megaphone, amplifying your message across multiple channels and potentially reaching those who have no idea who you are. This is especially effective when it comes to patient testimonials and connecting with other referring doctors online. It is a powerful branding tool to improve the reach of your reputation. Facebook now even offers analytics for your page so you can monitor the impact you’re having online and analyze what type of content resonates best with patients. This makes the ROI much more trackable.

2. Patient-centered relationships
The reason patients are eager to connect with their doctors online is not so they can see where you went to dinner on Saturday night. They want to use social media as a tool to better manage their health. This is leading healthcare organizations to rethink their social media strategy to not just focus on marketing, but an overall business strategy to improve outcomes and reduce the cost of care delivery.

The doctor-patient relationship is a two-way street and social media offers the opportunity to talk, listen, understand and learn from each other. Take the opportunity to educate and engage with your patients to help better manage their conditions and coordinate care.

3. Competitive Edge
Social media is a very powerful platform that allows doctors to position themselves as an expert in their specialty (for example, perhaps a doctor wants to position themselves as an expert in robotic surgery within the OB/GYN specialty). While their peers sit on the sidelines, physicians have the opportunity to take a leadership role and get ahead of the competition. Now is the time to build your online social media network and show your patients that you are not only a leader in your specialty, but also in terms of the progressive way you interact with patients.

Although social media may not be an option for all practices, the benefits of participating are at least worth considering. Negative reviews will happen whether you like them or not. The good news is that social media at least gives you the opportunity to be part of the conversation and show off your customer service skills. If you decide to follow social media, you need to make sure you have the time to interact consistently and if not, who are you going to trust to manage your page for you. If you want a team of professionals to be your allies so that your networks are more effective and easier to carry out, contact

By 3mentes

February 8, 2021

08Feb

Blog

10 Reasons to hire a social media manager

10 Reasons to Hire a Social Media Manager

1. Market: markets have become conversations between the company and the consumer. Aggressive advertising says goodbye, the client wants to talk, propose, debate and even complain, and we must be there to listen to them. It is a fundamental point to develop a good corporate image that will translate into new clients and sales.

2. Marketing: Social Media is more than just a Facebook account. Used in a professional manner and by developing a good marketing plan, we can put at our disposal a network of interconnected places where our potential client is waiting for us, ready to listen and talk. Effective, cordial communication that adds value to the consumer will bear fruit.

3. The numbers: Facebook has more than 1.5 billion users, YouTube: more than 1 billion users, Twitter: more than 500 million users. Are you sure you want to stay out of this huge market?

4. Advantages: Launching into the adventure of social networks without having professional knowledge can cause more problems than benefits. Which social network is the most suitable for our purpose? Where do we find our target? How do we communicate with him? How do we solve a crisis? Only a Community Manager can effectively answer these questions.

5. Crowdsourcing: under this anglicism there is a collaborative desire between companies and clients. Talk to them and listen to their opinions, they will help you make your product better and meet their needs. You’ve always wanted to know what your customers thought and what they wanted from you. Today you can know it.

6. Information is power: you must be informed of all the opinions, news and comments that are spread about you in cyberspace, as well as the market opportunities that appear at breakneck speed via the Internet. And a Social media manager knows how to do it.

7. New professional: Because it is neither a task of your marketing department, nor of your communications department, nor something that you should leave in the hands of an intern with Twitter and Facebook. If you want to be effective from the start, you must create an ad-hoc position for this new need of your company.

8. Competition: others are already doing it, and by the time your company decides to do it it may already be too late. Don’t miss the train.

9. Brand: being on social media will help the projection of your business in its sector of activity. A good community manager will make your company present on the Internet, talk, debate, propose and can even become a reference.

10. Strategy: progressively, companies realized that not everything was marketing and the communication department arrived. When they entered the Internet, they realized that they would be lost in the tidal wave of the Internet if they did not put a good SEO to work. Today it is the turn of the Social media manager or a Community Manager.

To submit your query or question on this topic, please click here.

By 3mentes

February 8, 2021

08Feb

Blog

Some clues on how to use instagram for your company

Why Instagram for your business?

Instagram is a massive photo sharing community and is one of the fast growing platforms. It has more than 100 million active users sharing content in images (and now in video) for two basic reasons to increase the exposure of your business, brand recognition and to increase demand for your products and services.

No matter the size of your company, whether large or small, it is a good strategy to have a presence on Instagram to attract consumers and make your brand more visible.

Here I share some suggestions that you can do to attract your followers on Instagram.

1. Show your products

One way to use Instagram for business is to promote mobile storefronts. Use your Instagram profile to showcase a visually appealing collection of your products. Photos can attract users, but it is your duty to generate conversations with them. If you have a service-oriented business, display the equipment and supplies that are integral to the services you offer. And above all explain how your products can help you solve a problem.

2. Bring employees into the light

By introducing your employees to your followers, you humanize your business and give it a more personal touch. Place the spotlight on a specific employee from time to time and use the subtitle space to talk about that employee. If you make this an ongoing affair, by bringing it to staff from different departments within the company regularly, it will help you put a human face to your business.

3. Connect to social networks to expand your audience

A good way to use Instagram for business is to connect your ad to your other social networks and use relevant hashtags with your brand name (#business name) so people can find your account easily.

4. Showcase your products’ abilities

Show your followers your story (Storytelling) and new ways to use your products on Instagram. This helps increase demand for your products. Invite followers to generate and share content. Ask them to post photos that show creative ways to use their products. Service-oriented companies can highlight the impact of their work with before and after. This theory is especially true for sectors such as interior design, makeup, green areas, gym, consulting, etc.

5. Engage with users directly

You can engage with your followers directly in many ways, such as hosting local Instagram meetups, asking questions in their caption, and responding to comments.

6. Maintain suspense

Maintaining a user’s interest is a vital part of using Instagram for business. They allow you to have loyal followers if you announce to them about a product launch, new event or service before anyone else does. Build anticipation for things like new stores, offices or new launches.

7. Show behind the scenes

People, you and I are curious by nature, take advantage of this human quality. You can use Instagram to show photos of manufacturing processes, or how the life cycle of your service begins, from planning to delivery.

I hope all of these ideas help guide you with using Instagran to promote your business.

Source: infinistaconcepts.com

By 3mentes

February 8, 2021

08Feb

Blog

Carry out your social media promotions with your credit card and win!

While you are carrying out a promotion for your company, we recommend that investments be made through a business card or that of the owner of the company so that in this way you can earn miles or points depending on the Dominican bank with which you make the payment.

To promote directly from the Instagram app, please note that there are some requirements to promote through the Instagram app:

You will first need to convert to a business profile on Instagram.
You must be an administrator on the Facebook page connected to the Instagram account. If you’re not a Page admin, contact someone who is a Page admin and ask to be added as an admin.
Promotions must follow Facebook advertising policies.
To promote from the Instagram app:
Open your Instagram application.
Go to your profile.
Select the post you want to promote by tapping on the post.
Below the post image, tap Promote.
Fill out the details of your promotion by setting things like Audience (who you want to reach), Budget (how much you want to spend), and Duration (how long you want your promotion to run). Click Next once you have completed these details.
To complete your promotion, tap Promote.
Once you’ve hit promote, your promotion will be reviewed to make sure it complies with advertising policies. Promotions are generally reviewed within 60 minutes, but in some cases, the review process may take longer. Your promotion will begin publishing after it has been reviewed and approved.

By 3mentes

February 8, 2021

08Feb

Blog

Why SEM is more important than SEO for SMEs?

SEM means search engine marketing, it works by increasing the visibility of a website on search engine results pages in the same way as SEO or Search Engine Optimization, it only works through paid placement, contextual advertising and the inclusion of pay. A good example of this would be ads on search engine pages and also on various websites or Google AdWords. SEM uses external sources to promote a website, while SEO relies on more internal sources.

SEO processes examine how search engines work and what people are searching and then adjust your website’s content and HTML coding to match what is being searched.
For most small and medium-sized businesses, SEO operations are too slow for them to achieve the results they need. There is too much in the way of trial and error, testing and then adjusting and testing again. It can take too long and precious time is lost while adjustments are made. With SEM testing and ranking of pages can happen faster. Testing and results can be done on the same day so one knows immediately if the campaign is working or needs adjustment. These adjustments can be made and implemented without significant loss of time. SEM is also beneficial in that advertising is paid for and that means the provider has an interest in making sure the advertising works for their client. This means that the rankings will always be at the top and paid searches will also have access to other affiliate sites as well.

Using SEM advertising options can also be beneficial in helping a company in dealing with its budget issues. They can set their budgets on a daily basis. This allows them to increase or decrease their expenses as they see fit. For some, they may want to increase the budget to coincide with seasonal events or because they are generating more income. This makes the use of an SEM very profitable and for a small and medium-sized business, this can be a very valuable asset.

Another benefit with SEM is the availability of reports that can show exactly how people are responding to paid ads. Google has many such reports and they track things like the number of ads clicked, time on site, actions taken and many other bits of information that can be beneficial when you are planning your next campaign or adjusting the current one. . SEM allows for greater control over the campaign and how it is presented to potential customers.

By 3mentes

February 8, 2021

08Feb

Blog

Advantages and disadvantages of having your own local server

Having a server in your home or company is always an option, it all depends on several factors but the first thing we must determine is its final purpose. Remember that not only do you need a server, you also need a fast Internet connection and you will be solely responsible for its operation—Technical support—24/7.

However, the question that arises is What is better? A cloud solution or having your own private cloud, below I will help you make a better decision taking into account the pros and cons:

ADVANTAGES

Cost

Having a “personal cloud”, that is, your own server in the office or at home, is quite economical. The only detail is the substantial expense of purchasing the server and its initial configuration, of course, taking into account that you use Open Source operating systems such as Ubuntu Server you will have no problems and thus you will be able to avoid falling into licenses.. *cough* Microsoft *cough*

Privacy

The most important thing is to be the absolute owner of your data. The benefits of having your own server is that you and only you can manage their security (as long as you know how to protect it) and one of them is using some data encryption algorithm for the entire disk and/or sensitive resources. in the same.

Scalable

If you need more disk space, you just need to buy an additional one, add it and that’s it! If you want to do the same on an external hosting provider that is not under your control, you can imagine that you need to pay additionally for that upgrade for the rest of the contract.

Data Backup

Are you sure that you can really recover your data in the cloud if something goes wrong? If, on the other hand, the server is at home, you know that you can always make your backup copies whenever you want and physically have access to them.

DISADVANTAGES

Maintenance

Maintenance is a time-consuming task. This entails having the security patches of the operating system, software, libraries, etc. up to date. and many of these tasks cannot be automated and require a fairly broad level of knowledge on the subject, such as configuring fire walls, experience in cybersecurity, among others.

Downtime

Hardware or physical devices can fail during peak hours and tend—while the situation is resolved—to have your server out of service for a long time. For example, if the power supply, hard drive fails and/or worse… failures with the motherboard could leave your customers without service.

Connectivity

One of the most common conflicts is first getting a static IP (Internet providers don’t love the idea of their clients having servers and consuming bandwidth resources) and second having an Internet connection fast enough for users to can access, download and/or upload files to the server at the same time without problems.

Security

You must have the necessary knowledge to keep your server secure and prevent hackers from stealing sensitive data and ending it in the hands of third parties. Remember that you must install security patches and “bug fixes” as soon as possible, you must be attentive to the lists of vulnerabilities of your OS and the installed modules.

There are many more reasons to have your own In-House server, here I have just listed the most important ones but at the end of the day everything will depend on whether your knowledge or that of your technical team has the necessary skills to manage a private cloud and not be one more victim of hackers. However, a mission-critical business Web application requires and deserves a professional hosting service, a dedicated server in the cloud. By doing so, you will achieve guaranteed redundancy, 24/7 monitoring and technical support at any time. If this is not an “issue” for you, and what you are going to serve is a static Website, where perhaps performance or downtime is a problem, then In-House hosting may be the best option for you. Luck

Source: https://onflabs.com/blog/2015/07/02/ventajas-y-desventajas-de-tener-tu-propio-servidor-in-house/

By 3mentes

February 8, 2021

08Feb

Blog

Should I create one or two websites for my business?

If you put all your effort into a web site domain then it can work very effectively if you focus on a particular topic and create microsites under the domain as subdirectories.

However, if the things you focus on are loosely connected, then it is best to produce a separate site specifically for each topic.

I have an SEO client that focuses on multiple local geographies; One version of his site is focused on the east side of the metropolitan area; the other version has a slightly different audience and is focused on the west side of the geographic area; in fact, he is considering building a third and fourth site. with us when focusing on other territories.

Let me give you an example: Let’s say you focus on travel. Maybe a site focuses on high-end cruises. Another site focuses on the bed-and-breakfast budget level. Maybe a third website focuses on traveling with dogs.

You could build a website with multiple niches within the single domain, however I think it will be harder to get unified traction with this strategy.

So it would be best for you to develop three sites around those niches.

By 3mentes

February 8, 2021

08Feb

Blog

Should a doctor have a website or not?

¿Debe o no un doctor tener una página de internet?

Many doctors feel that it is unethical for doctors to have a website because they feel it is a form of advertising. They feel that a website is a cheap gimmick, and reputable doctors do not have to stoop to such low levels in order to solicit patients – after all, there is a difference between doctors who are professionals and stores, which They are going to sell their products!

My opinion on the matter is exactly the opposite. And in fact, I feel like doctors who don’t have websites are really unethical. Let us not forget that the word doctor is derived from the word docere, which means to teach; and that one of the main professional responsibilities of the doctor is to educate his patients, so that they can manage their diseases and take better care of their health. The medical profession is meant to educate the laity, so that they can remain healthy and prevent disease.

One of the most effective tools for educating patients is a website. It allows doctors to extend beyond the four walls of their clinic, so they can teach everyone in the community about their health. By not doing so, they are actually abdicating their responsibility. In fact, it is senior physicians, who are no longer actively practicing medicine, and have become the elder statesman of the medical profession, who are in the best position to provide online education to patients through a website as they can provide information that can be trusted. It is sad that they are selfishly allowing a lifetime of clinical experience to go with them to the grave.

A lot of doctors are very critical and dismissive of patients who go online in order to find information about their illness. They don’t like patients who use their symptoms, and then bring pages of impressions from the Internet, so they can discuss the results of their search with their doctor. They feel that the Internet only serves to confuse patients; And it ends up wasting the doctor’s time too. However, if you are not willing to provide a workaround, this only means that you are part of the problem.

Doctors need to realize that if they were willing to publish their own websites, their patients would be much happier to get authentic, reliable information from a person they trust – their own doctor – rather than having to waste hours searching for information, which is of doubtful authenticity. Patients don’t like to waste time; And they hate to get confused when they come across information on different sites, which provide diametrically opposed points of view.

I hope it soon becomes routine for doctors to have their own websites, as it is for them to have their own stethoscopes!

By 3mentes

February 8, 2021

Three reasons why doctors should consider social media

Three reasons why doctors should consider social media

10 Reasons to hire a social media manager

10 Reasons to Hire a Social Media Manager

Some clues on how to use instagram for your company