CRM Real Estate vs Website for real estate agencies

There are several reasons why it is important to first have a website before implementing a CRM as a real estate agent:

  • Online presence: A website gives you an online presence and allows you to be easily found by potential customers. It is the most effective way to make yourself known on the internet and to be accessible 24 hours a day.
  • Attract clients: A well-designed website optimized for search engines can attract potential clients who are looking for properties in the area where you work.
  • Branding: A website is an opportunity to showcase your brand and create a professional and trustworthy image that customers can recognize.
  • Contact information: A website provides customers with an easy way to contact you, which can increase trust and comfort in working with you.
  • Property information: A website allows you to display detailed property information, such as photos, descriptions, features and prices. This can save time for clients and you as an agent by allowing clients to educate themselves before contacting you.
  • Advertising: A website can be an advertising platform for your services and properties, which can attract potential clients and increase the visibility of your brand.
  • Credibility: Having a website shows clients that you are a serious and trustworthy professional who cares about their online presence.
  • Competition: In an increasingly competitive market, having a website is essential to keep up with the competition and remain relevant in the digital world.
  • Ease of use: Customers can access property information from any device with an internet connection, which can improve the user experience and facilitate interaction with your services.
  • Expansion Potential: Once you have an established website, you can consider implementing a CRM to improve efficiency in managing clients and properties.