Should I create one or two websites for my business?

If you put all your effort into a web site domain then it can work very effectively if you focus on a particular topic and create microsites under the domain as subdirectories.

However, if the things you focus on are loosely connected, then it is best to produce a separate site specifically for each topic.

I have an SEO client that focuses on multiple local geographies; One version of his site is focused on the east side of the metropolitan area; the other version has a slightly different audience and is focused on the west side of the geographic area; in fact, he is considering building a third and fourth site. with us when focusing on other territories.

Let me give you an example: Let’s say you focus on travel. Maybe a site focuses on high-end cruises. Another site focuses on the bed-and-breakfast budget level. Maybe a third website focuses on traveling with dogs.

You could build a website with multiple niches within the single domain, however I think it will be harder to get unified traction with this strategy.

So it would be best for you to develop three sites around those niches.