Some clues on how to use instagram for your company

Why Instagram for your business?

Instagram is a massive photo sharing community and is one of the fast growing platforms. It has more than 100 million active users sharing content in images (and now in video) for two basic reasons to increase the exposure of your business, brand recognition and to increase demand for your products and services.

No matter the size of your company, whether large or small, it is a good strategy to have a presence on Instagram to attract consumers and make your brand more visible.

Here I share some suggestions that you can do to attract your followers on Instagram.

1. Show your products

One way to use Instagram for business is to promote mobile storefronts. Use your Instagram profile to showcase a visually appealing collection of your products. Photos can attract users, but it is your duty to generate conversations with them. If you have a service-oriented business, display the equipment and supplies that are integral to the services you offer. And above all explain how your products can help you solve a problem.

2. Bring employees into the light

By introducing your employees to your followers, you humanize your business and give it a more personal touch. Place the spotlight on a specific employee from time to time and use the subtitle space to talk about that employee. If you make this an ongoing affair, by bringing it to staff from different departments within the company regularly, it will help you put a human face to your business.

3. Connect to social networks to expand your audience

A good way to use Instagram for business is to connect your ad to your other social networks and use relevant hashtags with your brand name (#business name) so people can find your account easily.

4. Showcase your products’ abilities

Show your followers your story (Storytelling) and new ways to use your products on Instagram. This helps increase demand for your products. Invite followers to generate and share content. Ask them to post photos that show creative ways to use their products. Service-oriented companies can highlight the impact of their work with before and after. This theory is especially true for sectors such as interior design, makeup, green areas, gym, consulting, etc.

5. Engage with users directly

You can engage with your followers directly in many ways, such as hosting local Instagram meetups, asking questions in their caption, and responding to comments.

6. Maintain suspense

Maintaining a user’s interest is a vital part of using Instagram for business. They allow you to have loyal followers if you announce to them about a product launch, new event or service before anyone else does. Build anticipation for things like new stores, offices or new launches.

7. Show behind the scenes

People, you and I are curious by nature, take advantage of this human quality. You can use Instagram to show photos of manufacturing processes, or how the life cycle of your service begins, from planning to delivery.

I hope all of these ideas help guide you with using Instagran to promote your business.

Source: infinistaconcepts.com